Job Description
Job Summary
We are NHS Blood and Transplant (NHSBT).
We stand for hope. We stand for life. Every voluntary donation – whether blood, organs, tissues, or stem cells – has the power to save or transform lives, and we make sure each one counts. As a vital part of the NHS, our work is complex, far-reaching, and relies on the dedication of our people.
That’s where you come in. As our Internal Communications Campaigns Manager, you will play a pivotal role in shaping and delivering our internal communications. You’ll shine a spotlight on the unique stories, achievements and perspectives that make our organisation special. You will work closely with the People team, organisational leaders and our network groups to create impactful internal communications campaigns designed to engage and inspire colleagues.
Bringing experience in internal communications within a large, complex organisation, you’ll provide strategic advice on communications and engagement, guiding priorities, messaging, and channels to deliver campaigns that make a difference.
Note: This role provides a hybrid-working option. You will be assigned a base location which could be one of NHSBT main centres/blood centres, which will be confirmed after the final interview and mutually agreed upon with the line manager during the verbal offer stage.
Main duties of the job
In this role, you will be responsible for strengthening the internal communications strategy, in helping celebrate impact of campaigns and work within the organisation. Your responsibilities will include:
- Lead and devising a regular drumbeat of internal communications campaigns to inform, educate and inspire NHSBT colleagues looking for new and exciting ways to engage staff. You will have a particular focus on people and culture priorities.
- Raising visibility of leadership by identifying key spokespeople for key campaigns and achievements and ensure employees see how each part of NHSBT is working to deliver each of the priorities set in the business plan.
- Enabling strategic change by reviewing data /analytics against the communication strategy and help make improvement where necessary.
- Working closely with colleagues across NHSBT to source, investigate and implement meaningful internal campaigns using insight into what works and evaluating the impact.
- Delivering campaigns that address issues colleagues want to hear about as well as issues the organisation need to inform and educate our people about.
- Connecting colleagues to NHSBT’s vision, values and strategy so that they can be our best advocates.
- Working with senior leaders to provide strategic internal communications advice
- Delivering timely, meaningful and engaging communication to more than 6,000 staff across the organisation.
Willingness and ability to undertake both UK and European travel and the ability to spend time away from base to meet the requirements of the post (with appropriate prior notice).
About You
Experience and Knowledge
- Demonstrable experience in an internal communications management role
- Experience of developing and delivering internal communications programmes and campaigns using a wide range of channels and media.
- Experience of shaping and delivering campaigns during periods of change.
- Knowledge and experience of techniques and systems for evaluating the effectiveness of campaigns and internal communications.
- Understanding of and respect for donor/patient confidentiality.
- Experience of budget planning and management.
- Demonstrable track record of managing, motivating and developing teams.
Qualifications and Training
- Master degree level qualification or equivalent demonstrable relevant professional experience on comms/marketing
- Relevant postgraduate degree/professional qualification or equivalent professional experience.
- Demonstrate commitment to own Continued Professional Development (CPD)
About Us
It takes all types of people to deliver the kind of service that saves and improves lives. At NHS Blood and Transplant, you’ll join a team of more than 6,000 people who are making a genuine difference to communities, families, friends, relatives and more across the UK. We play a unique and special role in the NHS by helping people do something extraordinary- donate blood, blood products, organs, tissues, or stem cells to save someone in need.
Our three core values are what set us apart. They guide and inspire everything we do.
By being caring, expertly meeting the needs of our patients and our people, and accepting nothing less than the best quality, we can do extraordinary work – and help our people to do something extraordinary in their career, too. Three small words, one big difference - Caring, Expert and Quality. Together we'll save and improve more lives than ever.
You will join us on our journey to create an inclusive workplace and aim to reflect the diverse communities we work with, and we positively encourage applications from all sectors of the community.
What we offer:
- NHSBT promotes flexible working opportunities where the role will allow.
- 27 days annual leave (pro rata for part-time) plus Bank Holidays, increasing to 29 days after 5 years’ service and to 33 days after 10 years.
- NHS pension scheme. The NHS Pension Scheme is a defined benefit scheme (not dependent on investment returns) Further details and outline of benefits can be found at: www.nhsbsa.nhs.uk/pensions
- We’ve fostered a culture of continuous learning where colleagues are well-led, engaged, and encouraged to grow. We support you in reaching your full potential, both in your current role and future career. Our Thrive program embodies our commitment to learning and development, offering a wide range of activities to support your personal and professional growth. It’s open to everyone at NHSBT, ensuring you have the resources to succeed and shine in your role.
To learn more, please see our recruitment profile, which provides a summary of the job description and person specification. This can be accessed via the link below, or by clicking ‘Apply’ if you are viewing this advert on another site.
This vacancy will close at 23:59 on 7th October 2025
Interviews are anticipated to be held on 16th October 2025 – subject to confirmation.
For informal enquiries please contact –
Name: Naomi Saunderson
Job Title: Head of Internal Communications
Contact Details: Naomi.Saunderson@nhsbt.nhs.uk
